Let’s build a unique Serbia
food brand together

About us

Serbian food market has great potentials: authenticity and quality, rich tradition and culture continually upgraded by new ideas, but at the same time there are insufficiently used chances, caused by the lack of communication and promotion…

Association for Promotion of Serbian Food was founded to create and strengthen the positive image of Serbian food locally and globally, by leading and developing partnerships among all participants in the specialty food promotion ecosystem: producers (from startups to market leaders), government institutions, HORECA

segment, domestic and foreign retail chains, distributers and buyers, as well as media and the public – consumers. 

The Association promotes the domestic food production as the treasure of our country, economy and culture, supports and strengthens Serbian products and producers, making them relevant in different markets through education and connecting people, companies and markets in a unique ecosystem.

We create new opportunities for networking, sources of knowledge and access to resources, inspire and create initiatives and offer leadership and new forms of promotion. 

Most importantly, we tell authentic stories about the domestic quality, specifics and tastes, about ideas, brands and people behind them… all with one goal: building, strengthening and proudly representing the unique Serbian food brand.

Thank you for doing a great job organizing the Belgrade Food Show. We will gladly accept your invitation for the next event.

Dejan Đorđević
Home Made Company

Congratulations to you and your team on organizing the event, as well as for showing great energy, affability, patience and professionalism. We were honored to be a part of the Belgrade Food Show.


Organization was at the level of world’s fairs. Making contacts with new potential buyers means a lot for our further development. We sincerely hope to continue this successful cooperation.


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